6 Factors that could make your web design look unprofessional
As business owners and digital marketers, we want our web design to look professional and trustworthy. But subtle elements in your website can easily make it look unprofessional. Spending a long time perfecting even the minor details will help establish credibility with customers, which is key for any successful business. In this blog post, I’ll discuss 6 factors that could potentially take away from the overall professionalism of your website: graphics that aren’t up-to-date, unattractive color schemes, cluttered layout designs, out-of-date coding practices and technologies, inconsistent branding throughout the website, and stilted written content. Understanding why these factors can cause issues on your site—and more importantly learning what you should avoid—can help turn visitors into paying customers by showing off your impressive web design skills!
Image source: pexels.com
1. Graphics that aren’t up-to-date
Having visuals on your site is a great way to keep visitors engaged, and modern graphics will help set your website apart from the competition. According to a top outdated graphics can make your site look amateurish and give customers an impression of your business being out-of-touch or behind the times. If you’re using visuals from several years ago, consider updating them or replacing them with more recent images.
2. Unattractive color schemes
Color plays a huge role in how professional (or not) a website looks. Colors should be used strategically, as they influence user experience and how people remember what they see on your website—so choose wisely! When selecting colors for your website, avoid bright and bold palettes that can be overwhelming. Instead, opt for more muted colors to create a calming atmosphere. Ecommerce Web Design Company LA also advised to make sure you use complementary colors throughout the site for a cohesive look.
3. Cluttered layout designs
A cluttered layout makes your website’s content hard to scan and digest, which can lead visitors to quickly move on from your page before making a purchase or taking action. To ensure that your design is clean and organized, limit the number of elements per page as well as use appropriate spacing between images and text blocks. Also consider utilizing white space on your pages—leave some ‘empty’ areas around key elements—to give your design an airy feel while making it easier for users to find what they’re looking for.
4. Out-of-date coding practices and technologies
Using outdated coding practices can make your website appear unprofessional, as well as slow down page load times and cause security issues. To avoid these problems, use modern web development frameworks like HTML5 and CSS3 instead of outdated coding platforms that are no longer supported by developers or browsers. Additionally, keep up with the latest technology trends in order to remain current with industry standards and create a more secure experience for customers.
5. Inconsistent branding throughout the website
The look and feel of your website should be consistent across all pages—this includes colors, fonts, logos, images, etc.—so visitors know exactly what to expect when navigating your site. Inconsistent branding can be confusing and make it hard for customers to find exactly what they’re looking for on your website. Keeping the same fonts, colors, and layout throughout your website will help create a more uniform experience that visitors will remember.
6. Stilted written content
Written content should also reinforce the professional tone of your website. mentions that poorly written and stilted text makes it difficult for visitors to understand what you’re trying to communicate—plus, visitors may not take you seriously if they feel like the writing isn’t up-to-par. To avoid this issue, proofread all content before publishing, use an editor if necessary, and ensure that the language you’re using is appropriate for your target audience.
These six factors can make or break the professionalism of your website, so it’s important to pay attention to them when designing and coding your site. Taking the time to ensure that all elements are up-to-date and consistent will help create a positive experience for customers and give them an idea of what it would be like working with your business in the future. With careful planning and consideration, you can create a website that looks professional and reflects well on your business!